Boost your startup with the financial insights you've been missing

 

Access exclusive financial expertise and resources to optimize performance, raise capital and more. We deliver Founder Friendly Finance  tools to be your CFO before you hire a CFO.
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Trusted partner to technology startups.
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Hi, I'm Adam Ahern

 

As a 2x tech founder and a 6x startup finance leader, I've walked in your shoes and been the trusted guide to startup CEOs. 

   2 exits for $2.4 billion
  Prepared two startups for IPO
  Raised over $1 billion of capital

Despite this experience, I still didn't have startup accounting and finance figured out.

 

Why? That sounds like a career worth of experience.

Because the successful outcomes relied on unsustainable efforts (ie burnout) and scattered knowledge that didn't apply to the next startup.

Fast forward...

After founding StartupEdge, to provide fractional CFO and Finance-as-a-Service, I faced a new challenge.

How to deliver the same impact to many startups, across a variety of tech and tech-enabled industries, in a scalable way.

I solved this challenge by creating solutions for startups at all stages of The Startup Journey, so you can leverage all my lessons learned and avoid my mistakes.

The solutions you're about to see give you everything you NEED to know for your startup. And, more importantly, the tools you need to generate amazing financial outcomes with minimal effort.

 

 

ADAM-15

The trap of doing (or spending) too much and knowing too little

 

It's common for founders to struggle overseeing finance. Either they manage external resources that are generalists and don't understand their business. Or they wing it themselves.

All while trying to make critical decisions and impress investors.
Confusing Financials

Poor accounting practices often lead to confusing financial reports.
Poor Visibility

Founders often lack insights into the cash flow, forecast and KPIs needed to run their startup.
No Systems

The lack of systems often creates fire drills.  What should be "easy work" becomes a distraction.
Limited Knowledge

Founders who lack financial knowledge struggle to navigate investor meetings and build a credible strategy.

Get the finance help, on your terms

We've created a comprehensive set of tools to guide founders and finance leaders through every step of The Startup Journey.

  • Unlock tools to run your startup
  • Learn best practices for your stage
  • Gain confidence in your numbers and strateg
  • Master finance concepts

Supercharge Your Startup

Expert CFO wisdom is distilled and readily available to guide you.
ADAM-15

Join me every week for insights you don't want to miss!

Free 3F Newsletter

The Founder-Friendly Finance (3F) newsletter delivers high-impact CFO insights and tools to sharpen your financial knowledge.
 

Free Templates & Training

The right tools and knowhow will empower you and unlock tremendous value for your startup.

Coming soon!

Templates
 

Startup Knowledge Base

Our proprietary knowledge base is your go-to resource for any accounting and finance questions. It's loaded with the best practices we use with our finance-as-a-service clients, including articles, videos, and exclusive premium tools and templates.

Startup Knowledge Base
 

Startup Courses

Want to become an expert on a topic or tool? Our courses will help you up-level your financial knowledge with minimal time commitment. This will save you countless hours of time piecing together information off the internet with questionable reliability.

 
Welcome & Intro

Have more advanced needs?

We offer CFO and finance-as-a-service for complete turnkey solutions and peace of mind.

Contact Us