Strategic Finance that Works for You

We understand the challenges of being an entrepreneur leading a growing startup. You're balancing multiple competing priorities while keeping your eye on short- and long-term results. StartupEdge offers cost-effective solutions with experienced part-time CFO leadership.

Experience with Elite Startups

Meet Adam Ahern

I'm an entrepreneur and finance leader whose passion is sharing my experience with disruptive startups. Why? In the early days from Seed to Series B every decision is magnified, and I enjoy providing strategic foresight that helps balance the immediate & long-term success of early-stage companies. Good advice can be the difference between survival and dominance.

My career has spanned i-banking to early stage startups to pre-IPO and a billion dollar exit. During this time, I've led all aspects of finance & accounting across many industries and company stages.

I look forward to sharing the wisdom of many wins and some losses to help your business achieve the best outcome.

Industry Expertise

Every industry has nuances that are critical to understand. We're well versed to help you whether it's industry-specific KPIs and forecasting methodologies or revenue recognition practices.

SaaS

The SaaS vertical emphasizes recurring revenue and unique metrics. The accounting can be complicated by multiple performance obligations within bundled pricing.

Fintech

Fintech companies are involved in monetary transactions and typically make a spread on transactions. We're familiar with funding windows and payment networks that are important to these companies.

Marketplace

Two-sided (or more!) marketplaces have among the most powerful network effects and barriers to entry. However, closely monitoring metrics for the demand and supply sides are key to maintaining growth.

Technology

There's a variety of successful business models used by hyper-growth startups, and we have the breadth of experience to support many.

Services

Our goal is to make finance a strategic asset to your business. We ensure your numbers are more than just Diligence Proof, but also give you the insights you need to make the right decisions. Too often a CFO-level work is deemed a 'luxury' early-stage startups can't afford. We fix that by providing short-term projects on an hourly basis, or can be retained for committed long-term support.

CFO Advisory

Ongoing Contract CFO

Proprietary Finance Diagnostic

Investor & board reporting

KPI development

Recruiting & building high-performing teams

And more!

Accounting

Accounting best practices

Month end close optimization

GAAP policies

Bookkeeping & accounting services

Diligence prep & support

And more!

FP&A

Budgeting & forecasting

Cash flow & runway forecast

Financial analysis

Variance analysis

KPI dashboards

And more!

Templates for Everything

Save time and thousands of dollars by leveraging our proven templates. After working with dozens of startups, we've built templates for all your accounting and FP&A needs. We'll efficiently help you customize and implement these tools, so more time is spent on strategic priorities.

Month End Close

The monthly process that produces the financial statements should be organized and well documented to produce timely and accurate reports.

ARR/MRR Waterfall

SaaS and subscription business have specific revenue recognition requirements under ASC 606, and typically a 'waterfall' schedule is required to accurately report GAAP revenue.

Expense Policies

Policies help companies operate more efficiently by clearly communicating expectations to employees and processes for incurring expenses.

Forecast Models

Forecasts provide entrepreneurs valuable insights for making decisions and measuring results. Examples include budgets, cash flow, and long-range models.

Board Reporting

Boards expect to see insightful reports and analysis of results. The requirements are fairly universal by industry, and templates take the guesswork out of what to share.

KPI Dashboards

Measure what matter is often harder than it sounds. It requires identifying the metrics that drive results and can inform decisions, and then making the KPIs easy to produce in a timely manner.

Case Studies

Our Results

Completed a $40+ million capital raise that required restating revenue, building an investor forecast, and supporting quality of earnings financial diligence

In order to accurately report ARR, we rebuilt the revenue waterfall at a contract level. We then implemented revenue recognition software to automate & scale

After determining current contracts required 'net' revenue recognition, we revised customer contracts and implemented 'gross' revenue recognition under ASC 606

Let's Talk

Please fill out the form or email adam@startupedge.com

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Strategic Finance that Works for You

Meet Adam Ahern

SaaS

Fintech

Marketplace

Technology

Services

CFO Advisory

Accounting

FP&A

Templates for Everything

Month End Close

ARR/MRR Waterfall

Expense Policies

Forecast Models

Board Reporting

KPI Dashboards

Get Your Finance Diagnostic Today!

Our Results

Let's Talk